Hello. I'm a designer, thinker, and whale-lover.

Life Pass

Branding for the legendary Life Pass for the first time in over a decade. The campaign needed to be intimate, and make the audience crave the moments that were being created before their eyes, on our great Maunga.

RAL_LP_CAFE_IPAD_MOCKUP_FINAL.jpg
RAL_LIFE PASS_POSTER_MOCKUP_FINAL.jpg
RAL_LIFE PASS_COLLATERAL_FINAL.png
1U0A4179_CHARLIE_EDIT_SML.jpg
RAL_LIFE PASS_IPAD_IPHONE_FINAL.png
The project needed to disrupt what people would otherwise expect from the brand.

The project needed to disrupt what people would otherwise expect from the brand.

RAL_LIFE PASS_GIFS_FINAL.png
RAL_LIFE PASS_BILLBOARD_MOCKUP_FINAL.jpg