Branding for the legendary Life Pass for the first time in over a decade. The campaign needed to be intimate, and make the audience crave the moments that were being created before their eyes, on our great Maunga.
The project needed to disrupt what people would otherwise expect from the brand.
Project by Ash Stephens and Sarah Turner, under art direction of Good Graphic Design. Photography by Martyn Davis, directed by Ash Stephens, Sarah Turner and Kim Manunui. Completed September 2016.