We embarked on an epic re-brand, combining four kingdoms of Taupo in to one empire. We were inspired by all things mythical and mystical, and used the three definitions of Legend to bring the brand—now a design, communication and marketing agency—to life.
The new brand, inspired by all things mythical and medieval, used old etch-style illustrations contrasted with a fresh colour palette to create a bold, modern aesthetic.
Project by Good Graphic Design (Ash Stephens, Penny Egerton, Holly Doucette, Sarah Turner, Rachel Stock, Gus Kleingeld), The Business Studio (Sarah Matheson, Anne Battersby, Lianne Fraser, Sam Clemerson, Kerry Wakelin, Cate Langely) Resonate Marketing and MediaSolve (Karen Reiser, Nathan Toms, Daisy Hylton). Videography and video editing by Ash Stephens. Photography by Ash Stephens and Daisy Hylton.